3 Savile Row: The Beatles’ Rooftop Finale and Apple Corps

3 Savile Row is the Mayfair building that served as the headquarters of the Beatles’ Apple Corps business and hosted the band’s final live performance on its roof. The address sits on Savile Row in central London, a street principally known for traditional bespoke men’s tailoring.

What is 3 Savile Row?

The building is part of Savile Row, the Mayfair street associated with traditional bespoke tailoring for men. Its Beatles connection comes from Apple Corps, the company headquartered here during the band’s era.

This was not the company associated with Cupertino, California. The Apple at this address was the Beatles’ Apple Corps, founded by the musicians in January 1968. The company grew from the band’s need to protect its earnings, a plan their manager Brian Epstein had suggested.

Why is 3 Savile Row connected to The Beatles?

The address became part of Beatles history because the company’s offices and the band’s final concert were tied to the same building. Epstein’s death in August 1967 accelerated the process of creating the new company, which the Beatles founded the following January.

On 30 January 1969, The Beatles performed a concert on the roof. It was the band’s final concert, giving the rooftop its defining place in the story of the address. The performance is the specific event that connects this Mayfair office building to the end of The Beatles’ live career.

What should you look for at 3 Savile Row?

Look for the building’s roof as the physical feature associated with that final performance. The important detail is not a general Beatles association: it is the combination of a business headquarters established by the band and a concert staged above it on 30 January 1969.

The address is one stop on the London Beatlemania route, which places its Apple Corps history within an interactive city walk. The route also poses an open question about why The Beatles broke up, so it keeps the story as something to investigate rather than reducing the site to a solved fact.

If you want to encounter the Beatles history attached to this building, visit the London Beatlemania tour and follow the route to the Savile Row address.